Brief
Bellora is a charming boutique hotel in Gothenburg, Sweden. It blends Italian elegance with cozy, vintage-inspired interiors. The space feels like a whimsical, intimate escape, perfect for travelers who appreciate design, comfort, and a touch of nostalgia.
Brand Name:
Bellora
Demographics:
24-45 year olds
Psychographics:
International travelers, weekend getaways, comfort, hospitality
Design Rationale
The archway represents Italian arches.
The flower is Meadowsweet, which is native to Sweden. It appears pressed or drawn, adding a touch of vintage nostalgia.
The star details bring a sense of whimsy.
The color palette was pre-chosen.
The primary typography has luxurious flourishes. The consumer will know their comfort is the priority when visiting.
Programs
Illustrator
Photoshop
Challenges Faced
I had to limit myself. I had other elements I wanted to include, but I knew they were unnecessary. It was a challenge to avoid including too many elements in the logo, as it would be excessive.
I created it as an Instagram carousel post, so arranging the images in a logical manner required some adjustment
