Bellora Brief
Bellora is a charming boutique hotel in Gothenburg, Sweden. It blends Italian elegance with cozy, vintage-inspired interiors. The space feels like a whimsical, intimate escape, perfect for travelers who appreciate design, comfort, and a touch of nostalgia.
My role: Graphic Designer
Color palette provided via brief.
Demographics:
24-45 year olds
Psychographics:
International travelers, weekend getaways, comfort, and hospitality.
Design Rationale
The archway represents Italian arches.
The flower is Meadowsweet, which is native to Sweden. It appears pressed or drawn, adding a touch of vintage nostalgia.
The star details bring a sense of whimsy.
The color palette was pre-chosen.
The primary typography has luxurious flourishes. The consumer will know their comfort is the priority when visiting.
Programs Used
Adobe Photoshop
Adobe Illustrator